Top 5 Personal Finance Budgeting and Planning Apps in Kenya Q4 2023

In the fourth quarter of 2023, the top five personal finance budgeting and planning apps in Kenya displayed diverse performance metrics across downloads, revenue, and active users, based on data from Sensor Tower.

YNAB saw its weekly revenue fluctuate, peaking at around $238 in the last week of September and settling at $94 by the end of December. Weekly downloads were relatively low throughout the quarter, with a notable spike to 58 in the final week of December. Active users showed a similar pattern, starting at 44 in late September, dipping mid-quarter, and ending at 55 by the last week of December.

Splitwise experienced a steady increase in weekly revenue, reaching approximately $128 in the final week of December. Downloads saw a significant rise, peaking at 265 in the same week. Active users also increased, starting at 370 in late September and climbing to 575 by the end of December.

Mobills - Budget Planner displayed varied performance with its revenue peaking at $95 in early November and ending the quarter at around $67. Downloads were mostly stagnant until early December, where they surged to 138, and then to 210 in mid-December. Active users also saw a rise in December, reaching 188 before dipping to 68 in the final week.

Spendee Money & Budget Planner had a relatively stable revenue stream, with minor fluctuations, peaking at $77 in late November. Downloads were modest throughout the quarter, peaking at 25 in late October. Active users remained consistent, starting at 48 in late September and ending at 46 by December.

Money Manager (Remove Ads) saw a steady trend in weekly revenue, peaking at $48 in late October. Downloads were robust, reaching a peak of 290 in mid-October and ending at 202 by December. Active users remained high, starting at 2.1K in late September and peaking at 2.4K in mid-October, ending the quarter at 2.2K.

For more detailed insights and data, visit Sensor Tower.